JomSocial and Joomla CMS help to initiate conversations

JomSocial is a perfect tool for meeting the demands of the marketplace and our overall shift in cultural interaction notably called “socialeconomics”. I have been reading a great new book by this title and in it there are many fascinating examples of how our society, now plagued with multi-tasking and the pace of a race car on the finishing lap, is using social media to “knock of several birds with a single stone” sort of speak. I recently started a new social community as a tool to centralize information about some of my views and those that I have collected about Public Education. The idea was to build conversations around topics that can help folks better understand not only what is at stake but perhaps where they can contribute their ideas and creativity in a way that can have impact on the end game. This www.givetoed.org community allows folks to interact with most of the popular social networking and community collaboration tools in a way that remains personal yet captures the spirit of teamwork.

Platform for communication, collaboration and education

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One of the most powerful and popular capabilities of a Joomla website is the ability to deliver robust ecommerce solutions. While there are a growing number of options for ecommerce in Joomla, the pioneer and still the most popular shopping cart option is the Virtuemart shopping cart extension. It has been exciting to watch how a great basket of ideas has grown to become one of the most popular engines for ecommerce on the web.

Small businesses like it because it is FREE to download, it is easy to implement and maintain and it is scalable to meet the needs of their business as it grows. Shoppers like it because it looks great, is intuitive to use and is secure for handling their transactions. Developers like it because there are many extensions, accounting systems integrations and it is open source code so they can deliver real world business results and be the hero. Yippie everybody wins!

Let’s start with a quick overview of the core features and then I will get to some real exciting stuff that I like about this solution.

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Check out the RAP on SEO and Code Advise

I found these videos on Youtube extremely entertaining and this guy’s message is right on the money. If you are engaging in SEF/SEO with your strategy for the web you will find this “RAP” interesting and fun. I do not think you have to be a geek to appreciate these:

http://www.youtube.com/watch?v=fnSJBpB_OKQ&feature=related

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The high level difference between building a traditional static web site design and a Joomla CMS site is not that different since we have to consider all of the same strategic, development and design specifications but the actual development process is very different. Joomla CMS uses a template architecture that allows you to separate the content management and functionality from the design interface. This has many advantages but it requires a different approach to our planning and implementation processes if we are to get the most out of this new Web 2.0 socially aware business model.

Weigh the cost factor of building or buying

Before you go down the path of designing a template you need to make sure you weigh the business impact on the decision to built it or buy it. It is important to realize that a full design process for a Joomla template is much more than just creating some appealing graphical elements in Photoshop. Make sure you review the cost implications and determine where this fits in your priorities.  When companies do a realistic assessment of considering this choice we have found that in most cases it is far more cost effective to brand and alter an existing template vs going through the entire ground up design process.

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Let’s talk about Value Building

In our quest to refine our own organization and to enhance our value add to customers we are actually leveraging the same principles that we have integrated into our consulting practice. The saying “reap what you sew” holds true and is something that you can duplicate in your organization to pass greater value on to your customers.

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