One of the first steps in any web development project is design. Since design is more than just the graphics or a functionality spec you must take a well rounded approach if you plan to be successful with your web project. It is also the information architecture and matching the end business goals with the right technology solutions.

It is often that the actual business goals and intended audience are not fully considered upfront with a cohesive strategy. This is usually because of two reasons; one, that the there is no research available and you are going off instinct or experience, or two, that it is simply just overlooked.

Every good strategy needs good tactics for execution if it is going to become successful

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