Joomla! CMS project Mistake Number Three: Having bigger ideas than your budget, resources and time will allow or than what is actually needed to provide the intended solution.

Often times we get a client with a relatively small budget and limited web experience that wants us to do all of the work and expects a fully functional Amazon type of ecommerce web portal system. Needless to say this is rather unrealistic. Robust features and capabilities are abundant with few limitations when building a portal system using Joomla! CMS. This platform is built on open source code and you can leverage over 7500+ 3^rd party extensions. However, where you do have limitations is in the skill level and resources available from the principle instigator as it relates to the scope or vision they want to implement.

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When it comes to building an ecommerce site on Joomla!, the options and capabilities are staggering.  Our last post about ecommerce covered the Top Joomla! E-commerce Solutions for different types of ecommerce endeavors.  But opening up shop online is serious business, and there are a lot of things that often get overlooked when it comes to starting a store.  Here’s a couple for getting your Joomla! E-commerce store online successfully!

Getting Paid

One of the most commonly overlooked things for any ecommerce store is, suprisingly, how you get paid!  Not that people forget they want to make money, but exactly how they collect that money from store purchases is often left until the last minute or forgotten all-together.  Obviously there are many ways to get paid - from taking a credit card using a merchant account, or using the popular Paypal services, to the many other checkout services including Google Checkout, 2Checkout, Moneybookers, and Amazon payment gateway just to name a few. Choosing the right services, and, more importantly, the right combination of services is critical, since choosing the wrong ones can leave potential buyers frustrated and stranded, with no easy way to pay for their purchases.

Attracting Visitors

While the old adage of “If you build it, they will come” may work in many areas, but the internet is not one of them.  Just putting together your shop and listing your products is only the beginning of your journey.  Getting your name out there, getting traffic to your site, and keeping the new visitors coming is a never ending process.  Along the way you’ll probably learn something about things like PPC, Adwords, SEO, Affiliates, and Conversions - all important aspects in the world on online marketing.  While you can definitely tackle a lot of things by yourself, and some of them are best left to you as the business owner, having a trusted team that’s been through the process time and again will only give you an edge over the competition.

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