As small businesses try to hang on in this ever changing economy it is more important than ever to shift resources and thought into how you can

respond to your customers needs and meet them or communicate on their terms and with their permission. The customer is clearly in charge of the purchasing experience and the competition is more global than ever before.

With this in mind developing  a clear strategy that will meet your customers where they are hiding or "fishing where the fish are" will be important for capturing new customers. Then you should also make sure you have the processes and infrastructure in place to get the greatest value out of your investment in capturing new leads and prospects as well as be able to nurture the customer relationship once you have them. Customer loyalty is one of the big challenges in a rapidly changing marketplace. Often it is not the vast number of clients but the quality of relationships and user experience that you can create and maintain over time.

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If you are an entrepreneur (doesn't matter whether you are a 1 person entity or a 1000 person

enterprise), chances are you might be feeling the heat of the downturn, unless you are selling a service which we cannot do without and there is no competition (e.g. the electric utility, your mobile service provider or your doctor).

Here is a collection of the Top 10 Tips which would help you beat the heat of the downturn and hopefully emerge stronger from this once in a lifetime event.

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A "Value Building with Lead Capturing" strategy is designed to maximize your return on investment for lead generation while leveraging built in features in our CRBM Platform. The process outlined below helps you retain and stay on top of long-term opportunities, automate your capture processes for short term response times and manage follow-up business processes.

At CNP Integrations

we offer and use a Customer Relationship Business Management system or "CRBM Platform" which has built in campaign management tools and SOAP connectivity for lead capture forms. This allows us to be able to auto populate and capture leads through web forms on any number of landing pages and track results.

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Business intelligence is definitely at the top of the  pyramid when it comes to

mining the benefits of the new web 3.0 which is essentially the next generation of "socially aware" consumers and rich business systems becoming more popular and  affordable for small businesses. We will fully explore this in other articles but with the vast amounts of data being processed daily without the interaction of good business automation or BI tools you could be shooting in the dark and easily get left behind. Quick note; the average BI IT spend is up 49% in 2009 even in the down turn economy.

I recommend getting started with two key concepts:

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According to the Search volume index, Joomla and Wordpress are the two top contenders in the marketplace for content management for social networking and blogging community platforms. So there are a couple considerations when you are trying to decide which to use and perhaps you may even want to use both. For robust social communities sites or ecommerce Joomla by far is going  to serve you better as a framework and platform form growing your business. With some of the advanced integrations with CRBM systems like info@hand there is really nothing else on the market that can compete with these total business management, social networking and ecommerce capabilities. Joomla has over 4600 extensions and a huge development community supporting it. On the other hand if you are a content creator or blogger and less interested in the integrations and extensibility you are definitely going to want to give Wordpress consideration.

If you are a real geek you can watch this daily on Google Trends -Joomla-Wordpress-Drupal

GREAT CASE STUDY:

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