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Web 2.0 Social NetworkingIn the midst of all that has been going on here I have been meaning to post some links and info that I have found interesting. The first was an article about the trends in Social media and the growth in advertising dollars being spent. According to eMarketer, advertisers spent an estimated $920 million on social networking sites in the US in 2007, and are projected to spend $1.6 billion in 2008. Thisis encouraging news for folks getting in to growing their online communities and

it just shows the value of Social networking even if you do not push ads in the face of your visitors. http://www.mediapost.com/ommasocial/

This is just one example, Social networking is expected to grow to a 5 billion market by 2012 as per the graph I found in CRM magazine.


This past week Sony and I had the great pleasure of participating in the Entrepreneur Launch Pad program sponsored by the Providence Rhode Island Chamber of Commerce. This educational series kicked off with a three day “boot camp” led by Jack Derby and George Simmons from the Derby Management Group and is part of a 6 month program designed to educate and introduce startup businesses to the Venture Capital and Angel investor funding community. This initiative is intended to stimulate economic growth for the RI business community. Perhaps I am bias as a participant but what an excellent idea on behalf of the chamber.

I have to say the program was excellent! We took away a lot of valuable information and met some wonderful folks. This was set up as a workshop where the lectures by George, Jack and others provided insider information on how to hone our pitch and fill in the voids of information required to improve our focus and solidify the vision and factual information in our business plan as it relates to the funding community. What helped make it powerful for me was the workshop setting with 16 other startup businesses that are going through some of the same strategic and growth challenges that we have been going through. I know there will be a lot of homework over the coming months since they unraveled so much great info to digest and apply but well worth the effort. This program has the potential to be just as it is intended by its very title, a “Launch Pad” for growth and success.

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