Posted by: cnielsen on Oct 29, 2009
Check out the RAP on SEO and Code Advise
I found these videos on Youtube extremely entertaining and this guy’s message is right on the money. If you are engaging in SEF/SEO with your strategy for the web you will find this “RAP” interesting and fun. I do not think you have to be a geek to appreciate these:
Follow this guy’s advice, learn the "page rank shuffle" and if you need a team to support you with your web marketing we have a proven success strategy in hand.
Our Success strategy
This past year I have been very hands on with the SEO/PPC and other e marketing for our several web properties. I wanted to make sure we could prove the strength of our capabilities with our own sites and lead by example. Our SEO Marketing team has really worked hard and we have developed an effective success strategy over the past year that we are eager to share with our clients. I am proud to say we have been very successful with our programs but it has also been a real eye opener for me and I have learned a lot of valuable lessons doing so.
The most important lesson I have learned is that if you want to be successful with SEO/PPC it is going to take significant and consistent effort across a dedicated team of internal collaborators even if you have as good of an outsource team as ours working with you on this.
Example: In addition to many lead generation landing pages and optimized PPC campaigns, we targeted 10 – 20 high performance keywords in our SEO strategy and have thus far hit top 3 results in Google natural search against huge traffic sites like joomla.org and other high profile vendors in the industry on most of our targets. Our strategy had many layers to it and it required consistency across our team over an extended time period but the results are getting a significant return on their investment.
Joomla is SEO/SEF Friendly
It is a very important to note that implementing SEF and SEO effectively with Joomla requires yet additional skills that many SEO firms simply do not have. The Joomla CMS framework supports SEO/SEF optimization very well but it can be tricky to implement if you are new to all of this. We use a blend of techniques in our consulting practice and are experts on how to leverage Joomla to maximize your results.
High level check list for SEO/SEF/PPC
- Search Friendly URL’s
- Content Titles and meta tags
- Use image and link alt tags, titles and tool tips
- Using keywords when crafting your content
- Use Google tracking codes
- Use xml or dynamic tool for site map
- Engage with your users in an online conversation
- Use Social technologies
- Directory, blog, forum and RSS feed submissions
- Links and link backs
- Traffic drivers
- Use lead captures and calls to action
- Use press campaigns and syndications
This is just the quick list off the top of my head, there us surely more…
You should see the monster spreadsheets we keep for each domain campaign. It is not always cost effective to do everything at once so this is where working with a good team to determine a solid strategy and execution plan is very helpful.
Get some good advise that is relevant to the development platform you are using, be flexible to change over time, have patience, use a well rounded choice of techniques, use a phased approach with your executions, build a dedicated team that can sustain your program and track your results so you can monitor the impact on your investment. I hope you find this useful.